VST

VST is the retail data AI platform bringing shelf, sales and planogram data together so CPG brands turn shelf visibility into category growth

What is VST ?

Hi. We're VST. In retail, shelf space is make-or-break.

But too often, decisions about what goes where are based on gut feel, outdated data, or static planograms.

Retailers struggle to see what's really happening in-store.

Brands fight for space without proof of what works.

And shoppers get shelves that don't reflect how they actually buy.

VST fixes that - not with more slides or spreadsheets, but with tools that make the invisible visible.

We bring CPGs and retailers onto the same page with four powerful products:

1. Smarter Shelf Testing lets brands simulate real shelves with thousands of real shoppers, and prove what drives sales and category growth before anything hits stores.
2. Planogram Publisher turns static planograms into a live, interactive SaaS product. Retailers unlock new value from existing data, improving compliance, monetizing access, and streamlining supplier collaboration. Brands get instant, searchable access to store-level layouts, without PDFs or screenshots.
3. Fixture Visualizer helps teams design, align, and share high-res shelf layouts. This means smarter range reviews, stronger pitches, and better execution.
4. Ask VST turns all of that data into answers. Ask a shelf question in plain language and get instant insight, and the actions to take, without waiting on a dashboard or an analyst. It's shelf intelligence that works faster than a team's own analysts.

We're not a research agency. We're a product company, built by retail experts, data scientists, and engineers who understand the complexity of this space. Because once you know what's really happening in-store, you can make changes that matter. Some of the largest brands trust our products including: CocaCola, Reckitt, BirdsEye, MARS, Unilever, KraftHeinz, Church&Dwight, TESCO and many more.

Research Software and Platform Details

• Solution deployment: Cloud, SaaS, Web-Based
• Data provider: Desktop
• Pricing details: Annual subscription
• Support: FAQs / Forum, Email / Help desk, Knowledge base, Phone
• Training: Documentation, Custom

Market Research Products

Planogram Publisher
Planogram Publisher turns static planograms into a live, interactive SaaS product, giving brands instant access to store-level shelf layouts.
Learn more

Smarter Shelf Testing
Smarter Shelf Testing lets brands simulate real shelves with thousands of shoppers, proving what drives sales and growth before anything hits stores.
Learn more

Fixture Visualizer
Fixture Visualizer helps teams design, align and share high-resolution shelf layouts for smarter range reviews, stronger pitches and better delivery.
Learn more

Ask VST (New)
Conversational analytics for Category and Insights teams.
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VST Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by VST

• Business Issues:
  • Gain new customers
  • Increase awareness
• Industries / Sectors Serviced and Demographics Studied:
  • Alcoholic Beverages
  • Beverages
  • Candy & Confectionery
  • Cosmetics & Beauty Aids
  • Foods & Nutrition
  • OTC Medicines
  • Packaged Goods
  • Supermarkets & Grocery Stores
  • Household Products
  • e-Commerce
• Research Solutions:
  • Brand Loyalty / Satisfaction Research
  • Retail Research - Store Layout/Design/Flow/Signage
  • VR - Virtual Shelf testing

Webinars

VST: Can Supermarket Shelves Talk?

Demo
Superpowers for your category, shopper and insights teams. Ask VST turns natural language into instant answers across your shelf, sales and shopper data. Every answer links back to the source.
The queue between the category manager and the answer, closed. The category manager needs an answer. The analyst has the data. Between them sits a queue of SQL tickets and a week long turnaround. Ask VST jumps the queue. Ask in plain English, get the answer from your live retail data, and see the underlying records linked back for the insights team to audit.

VST Client Projects and Success Stories

Virtual Store Trials Delivers Measurable Category Growth and Improved Shelf Performance
Brands and retailers needed to turn shelf execution and fixture decisions into measurable category growth and improved shopper experience. Specific problems included poor availability, sub‑optimal shelf placement and signage, oversized assortments or SKUs that slowed trips, unclear price/pack trade‑offs - each risked lost spend and lower category sales.

Research Resources

AI is ready to transform category management. The real question is your data.
Is AI genuinely ready for the day job, or is it still mostly a promise? by Nick Theodore

Key personnel

• Nick Theodore
  CEO & Co-Founder
• Joshua Evans
  CTO & Co-Founder