# Use Case: Geo-targeted ad copy testing - Coca Cola

Presented by [1Q](/content/company/1Q/index.html)

## Challenge

Coca-Cola Consolidated makes, sells, and distributes beverages of The Coca-Cola Company and other partner companies and is the largest Coca-Cola bottler in the United States.

Before investing substantial marketing dollars in television ads in key local markets, Coca-Cola Consolidated wanted to assess their ads to understand emotional reactions with target audiences in key markets and consumer demographic groups.

## Proprietary solution

Coca-Cola Consolidated used 1Q’s geo-targeting and demographic software to run customer panels in key markets across the Southeast, Mid-Atlantic and Midwest to gather local feedback and guide marketing investments.

1Q’s software delivered same-day results so the communications team could act with confidence. Both quantitative and qualitative capabilities were leveraged to gain a deep understanding of the emotional reactions of their specific target audience.

## Result

These local market advertising tests provided clarity and confidence for a significant marketing investment with same-day speed. Learnings from this market research were used to make decisions on final ad copies prior to launch and to help determine investments.

## About this project

### Business issue:

[Brand / product / service launch](/content/market-research-firms/brand-product-service-launch/index.html)

### Market research specialties

[Copy Testing - Traditional Media](/content/market-research-firms/copy-testing-print/index.html)  
[Product Market Research](/content/market-research-firms/new-product-research/index.html)

### Presented by:

[1Q](/content/company/1Q/index.html)  
Qualitative Research  
Quantitative Research  
Recruiting

1Q is a radically simple consumer research platform that offers unmatched data quality with NO DATA FRAUD and is Certified BOT FREE. No contracts.

[Learn more](/content/company/1Q/index.html)