# Understanding Gen Z Using Social Media Analytics

Presented by [RSB Insights & Analytics](/content/company/RSB-Insights-and-Analytics/index.html)

## Challenge

A global recorded music and publishing company wanted to understand the interests and aspirations of younger population.

This could enable the company to produce relevant content and music attractive to this important young generational cohort.

## Proprietary solution

With the youth being most active online, RSB proposed AI based Social Media Analytics approach. Over 1 million Gen Z conversations collected from multiple online sources.

AI based NLP analytics platform used to analyze consumer conversations in their native language to discover 9 key trending interests & aspirations of Gen Z population.

## Result

This project helped to uncover interest clusters across the youth and became foundational work for developing content for the core target group.

Quick turn around of the project coupled with vast data set of information in a fraction of cost of a quantitative project led to major research cost savings.

## About this project

Business issue:

[Gain new customers](/content/market-research-firms/gain-new-customers/index.html) [Develop, revitalise market](/content/market-research-firms/develop-revitalise-market/index.html)

Market research specialties

[Sentiment Analysis](/content/market-research-firms/sentiment-analysis/index.html) [Social Listening & Analytics](/content/market-research-firms/social-media-research/index.html) [Business Insights](/content/market-research-firms/social-media-business-insights/index.html)

Presented by:

[**RSB Insights & Analytics**](/content/company/RSB-Insights-and-Analytics/index.html)

Qualitative Research

Quantitative Research

Software & Technology

We specialize in delivering creative insights and extensive data analytics to help businesses make impactful decisions.

[Learn more](/content/company/RSB-Insights-and-Analytics/index.html)

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