# Transitioning a CSI program from phone to online methodology

Presented by [Strategic Research Initiatives LLC](/content/company/Strategic-Research-Initiatives-LLC/index.html)

## Challenge

A Diesel Engine Manufacturer wanted to add an online component to a twice-a-year telephone dealer satisfaction study of the OEM’s distributors involving approximately 2,000 interviews, to boost a response rate that had been falling for years.

## Proprietary solution

SRI added an online component to the telephone methodology.

## Result

Client expected a 10% response rate over the web—the first wave’s response rate was actually over 80%. The client was able to drop the phone component completely and transition to an online only methodology which resulted in:

–Reduced data collection time

–Substantial cost savings

## About this project

Market research specialties

[CX - Customer Experience](/content/market-research-firms/customer-experience/index.html)

Presented by:

[**Strategic Research Initiatives LLC**](/content/company/Strategic-Research-Initiatives-LLC/index.html)

Full Service

Qualitative Consultant

Quantitative Research

Full service buyer behavior, segmentation studies, branding, customer satisfaction/experience, product testing in North America and globally

[Learn more](/content/company/Strategic-Research-Initiatives-LLC/index.html)