Transitioning a CSI program from phone to online methodology | Strategic Research Initiatives LLC — Greenbook
Transitioning a CSI program from phone to online methodology
Presented by Strategic Research Initiatives LLC
Challenge
A Diesel Engine Manufacturer wanted to add an online component to a twice-a-year telephone dealer satisfaction study of the OEM’s distributors involving approximately 2,000 interviews, to boost a response rate that had been falling for years.
Proprietary solution
SRI added an online component to the telephone methodology.
Result
Client expected a 10% response rate over the web—the first wave’s response rate was actually over 80%. The client was able to drop the phone component completely and transition to an online only methodology which resulted in:
–Reduced data collection time
–Substantial cost savings
About this project
Market research specialties
Presented by:
Strategic Research Initiatives LLC
Full Service
Qualitative Consultant
Quantitative Research
Full service buyer behavior, segmentation studies, branding, customer satisfaction/experience, product testing in North America and globally