Thought Leadership for USPS | Provoke Insights — Greenbook
Thought Leadership for USPS
Presented by Provoke Insights
Challenge
e-Commerce companies often have difficulty with return management and reverse logistics. Issues include fragmentation, siloed functions, or even no return operation policies in place. These problems often cause issues such as redundancies in costs and efforts. The United States Postal Service was looking to help businesses deal with the accelerating realities of the online purchase returns landscape. To provide the most pertinent information, the government agency wanted to understand:
- How do retailers structure and communicate their e-Commerce return policy?
- What types of logistics solutions are in place to set them up for success with returns?
- Create a competitive benchmark to help companies understand that their returns policy is up to par.
The government agency on-boarded Provoke Insights in order to create thought-leadership research by conducting quantitative research to help companies understand if their returns policy is up to par. The aim of the research was to provide original content on this topic for USPS to generate engagement on the USPSDelivers blog for logistics and operation professionals.
Proprietary solution
Provoke Insights conducted an online survey among 300 professionals involved in the reverse logistics process. The survey was designed to gather insights on the following topics:
- How companies self-assess their returns policy;
- Barriers, challenges, and concerns that companies have when it comes to returns;
- Solutions and tactics in improving efficiencies during the reverse logistics process.
Result
USPS was able to use the research to publish a report on the USPSDelivers blog - read the report here. The B2B target audience can use the results to understand how to improve the reverse logistics process. The market research firm found that implementing new technologies is an essential way to improve the reverse logistics process and that a tenth of companies don’t have reverse logistics policies in place.
Most importantly, USPS was able to position itself as a leader in the field and differentiate itself from the competition. The results were recently published on USPSdelivers.com.