Technical Research informs Product Development | Focus Insite — Greenbook

Technical Research informs Product Development

Presented by Focus Insite

Challenge

Over the last couple of years, we have recruited for a steady stream of B2B Technical projects.  These projects have typically fielded over 2 - 3 weeks and required input from 6 - 25 respondents in ITDM, BDM, and technical supervisory and implementation roles in a variety of industry segments.  Research formats included small groups, IDIs (both in-person and virtual), and UX sessions to obtain feedback on new interfaces, features, and support functionalities, to name a few.

Proprietary solution

Specifically, we have recruited numerous studies for end clients including two of the largest cloud platforms, industry leading software providers, established hardware manufacturers, prominent social media sites, and the largest online retailer on the planet.

Some of the areas of focus for these studies included:

Result

We would be happy to put you in touch with key personnel at some of the research firms that retained us for many of these projects.

About this project

Business issue:

Brand / product / service repositioning

Market research specialties

Professionals / Executives IT Professionals Executive / Professional Search Market & Competitive Intelligence High Technology

Supporting documents

Technical Case Study.pdf

Presented by:

Focus Insite

Qualitative Consultant

Qualitative Research

Recruiting

Featured Expert

Focus Insite

Qualitative Consultant

Qualitative Research

Recruiting

You supply the project, we supply the people! Whether it's Consumer, Medical, B2B or IT Professionals, we will handle all your recruitment needs!