# Recess x Brightfield - Using Insights to Validate new Need State Opportunities

Presented by [Brightfield Group](/content/company/Brightfield-Group/index.html)

## Challenge

In the ever-evolving beverage industry, standing out requires more than just a unique product; it demands a deep understanding of consumer desires, market trends, and the agility to adapt swiftly.

Recess, a trailblazing brand in the wellness beverage space, has not only introduced innovative products but has also mastered the art of staying ahead of the curve. While getting its start with a hemp beverage, the brand quickly need to pivot into the emerging “relaxation” beverage space.

Since Beverage is such a saturated market, Recess needed to carve a niche for itself, by validating the relaxation opportunity and creating a product that appealed to retailers beyond CBD.

## Proprietary solution

Recess leveraged Brightfield Group's syndicated Consumer Insights & Social Listening data that covers 200+ Food & Beverage products and ingredients to navigate the launch of their new Magnesium based relaxation beverage.

The insights they used helped to:

- Validate who the Relaxation consumer was, and the opportunity within that segment for beverage
- Align ingredients - identify that Magnesium was a functional ingredient that appealed to this segment
- Clearly target Retail opportunities - bring the insights to retail partners to expand on shelves

## Result

Empowered with Brightfield insights, Recess reached mainstream shelves while others that started in the hemp category have fallen off. As their CFO, Chris Crowe said:

"The team is phenomenal and dedicated - not just to having a portal - but to constant improvement. It’s continued advancement. The data gets better, the story gets better, it gets just deeper and deeper.

My biggest thing is: you listen. When [Recess] is talking about what’s important to us and what we're looking for, it actually happens [in the portal].”

- Chris Crowe, CFO, Recess

## About this project

Business issue:

[Increase market share](/content/market-research-firms/increase-market-share/index.html) [Brand / product / service launch](/content/market-research-firms/brand-product-service-launch/index.html)

Market research specialties

[Syndicated / Published Reports](/content/market-research-firms/syndicated-reports/index.html) [Idea Generation](/content/market-research-firms/new-product-idea/index.html)

## Supporting documents

[Recess_CaseStudy_Q4'23_Final.pdf](https://greenbook-assets-prod.s3.us-east-1.amazonaws.com/casestudy/briefs/Recess_CaseStudy_Q4'23_Final_pp5703847638448298373722910.pdf)

Presented by:

[**Brightfield Group**](/content/company/Brightfield-Group/index.html)

Syndicated Research

Quantitative Research

Brightfield Group combines traditional consumer research expertise with AI-integrated social listening to provide a deeper level of consumer insights.

[Learn more](/content/company/Brightfield-Group/index.html)