# Pega Closes the AI Confidence Gap with a Peer-Backed Benchmark

Presented by [NewtonX](/content/company/NewtonX/index.html)

## Challenge

Enterprise buyers were skeptical of AI vendor claims and stuck in 'pilot purgatory.' Pega needed a high-authority, peer-backed benchmark and roadmap to turn executive cynicism into urgency and reframe the company as the essential guide for large-scale AI adoption. The stakes: without credible, verified evidence Pega risked losing large deals to inertia and 'good enough' operations; with it, Pega could convert skepticism into sales momentum and validate its Blueprint offering as the practical path to autonomy.

## Proprietary solution

NewtonX ran a primary, quantitative B2B study of 177 verified enterprise leaders across North America and Europe (rigorous identity-confirmation and high-fidelity sampling). We delivered a peer-backed benchmark (the 'Confidence Gap') that measured readiness vs. ambition, surfaced technical and cultural barriers, and produced an evidence-rich insights report the client used as the backbone for its Autonomous Enterprise campaign. The study included direct, verifiable metrics (e.g., 72% of leaders report growing urgency while only 28% feel confident; only 5% report true autonomy) and findings that validated Pega’s product positioning.

## Result

Pega gained an objective, market-respected narrative and sales playbook. The research powered a strategic insights report used in global GTM communications and enabled sales teams to challenge prospects with a verified benchmark rather than opinion. Key outcomes shown in the data: 177 enterprise leaders surveyed; 72% report urgency vs. 28% confident; only 5% reached true autonomy; 79% want better workflow orchestration; 45% of frontline employees and 41% of business leaders resist shifts to autonomy. These findings validated and positioned Pega’s Blueprint as the practical bridge out of pilot stagnation, helping convert previously skeptical prospects into motivated buyers.

## About this project

Market research specialties

[Professionals / Executives](/content/market-research-firms/B2B-professionals/index.html) [Market & Competitive Intelligence](/content/market-research-firms/competitive-intelligence/index.html)

## Supporting documents

[the-great-divide-pega-900px-body-asset (1).jpg](https://greenbook-assets-prod.s3.us-east-1.amazonaws.com/casestudy/briefs/the-great-divide-pega-900px-body-asset%20(1)_1771609499454.jpg)

Presented by:

[**NewtonX**](/content/company/NewtonX/index.html)

Full Service

Qualitative Research

Quantitative Research

We’re the only B2B research company that solves the challenges of today’s insights leaders by connecting them with verified business expertise.

[Learn more](/content/company/NewtonX/index.html)