Pega Closes the AI Confidence Gap with a Peer-Backed Benchmark

Presented by NewtonX

Challenge

Enterprise buyers were skeptical of AI vendor claims and stuck in 'pilot purgatory.' Pega needed a high-authority, peer-backed benchmark and roadmap to turn executive cynicism into urgency and reframe the company as the essential guide for large-scale AI adoption. The stakes: without credible, verified evidence Pega risked losing large deals to inertia and 'good enough' operations; with it, Pega could convert skepticism into sales momentum and validate its Blueprint offering as the practical path to autonomy.

Proprietary solution

NewtonX ran a primary, quantitative B2B study of 177 verified enterprise leaders across North America and Europe (rigorous identity-confirmation and high-fidelity sampling). We delivered a peer-backed benchmark (the 'Confidence Gap') that measured readiness vs. ambition, surfaced technical and cultural barriers, and produced an evidence-rich insights report the client used as the backbone for its Autonomous Enterprise campaign. The study included direct, verifiable metrics (e.g., 72% of leaders report growing urgency while only 28% feel confident; only 5% report true autonomy) and findings that validated Pega’s product positioning.

Result

Pega gained an objective, market-respected narrative and sales playbook. The research powered a strategic insights report used in global GTM communications and enabled sales teams to challenge prospects with a verified benchmark rather than opinion. Key outcomes shown in the data: 177 enterprise leaders surveyed; 72% report urgency vs. 28% confident; only 5% reached true autonomy; 79% want better workflow orchestration; 45% of frontline employees and 41% of business leaders resist shifts to autonomy. These findings validated and positioned Pega’s Blueprint as the practical bridge out of pilot stagnation, helping convert previously skeptical prospects into motivated buyers.

About this project

Market research specialties

Professionals / Executives Market & Competitive Intelligence

Supporting documents

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NewtonX

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