Medtech & Pharma: Growth opportunities in mature markets

Presented by TforG Group

Challenge

Product innovation and outstanding service are replaced by good-enough and price. TforG has developed various toolsets to measure the value and sustainability of the product positioning for the respective groups of stakeholders.

Proprietary solution

For specific diseases a client wants to understand the full patient care continuum and understand which patient populations would be eligible for their specific therapy by building a patient flow showing:

• where the patient is in each step of the flow
• how the patient is moving through the continuum of care
• what is the kind of therapy given in each step of this patient flow and why was it the preferred therapy

Result

Layer 1: Care track & statistics

• From symptom to follow-up, Description of each treatment and diagnosis step, Incidence & prevalence, Population

Layer 2: Locator

• Department, Care provider, Equipment/devices

Layer 3: Decision points

• Drivers, Decision Making Unit, Consequences & outcomes

About this project

Business issue:

Develop, revitalise market Increase market share Defend market share

Market research specialties

Market Opportunity Evaluation Industrial & Manufacturing International Consumer Market Research General - Healthcare

Presented by:

TforG Group

Data Collection

International

Qualitative Consultant

Understanding of how the healthcare system works, how healthcare is provided, the decision making process and the factors that affect the market.