## Medical Device Firm Going International

Presented by [TRC Insights](/content/company/TRC-Insights/index.html)

### Challenge

The attitudes, preferences, and buying behaviors of clinicians and hospital purchasing decision-makers vary greatly around the world. To successfully bring new medical devices to market you’ve got to understand how these differences influence perceived needs and feature preferences.

### Proprietary solution

Our market research company helped Covidien navigate these waters – and tailor its products and pricing to the realities of a global marketplace – with discrete-choice studies among key stakeholder groups in the U.S., Europe, and Asia, including often difficult to reach China clinicians.

### Result

The end result: quantitative product design feedback to complement the company’s internal qualitative efforts, and overall greater confidence in the ability of the company’s new products to impress decision-makers and gain share through their appeal to customers’ most critical needs.

### About this project

Business issue:

- [Defend price premium](/content/market-research-firms/defend-price-premium/index.html)
- [Defend market share](/content/market-research-firms/defend-market-share/index.html)
- [Brand / product / service launch](/content/market-research-firms/brand-product-service-launch/index.html)

Market research specialties

- [Surgical Products / Medical Devices](/content/market-research-firms/surgical-products-device/index.html)

Presented by:

[**TRC Insights**](/content/company/TRC-Insights/index.html)

Data & Analytics

Full Service

Quantitative Research

### Featured Expert

[**TRC Insights**](/content/company/TRC-Insights/index.html)

Data & Analytics

Full Service

Quantitative Research

Research & analytics experts in pricing research, segmentation, conjoint, message prioritization, communities, brand equity, using AI research tools.

[Learn more](/content/company/TRC-Insights/index.html)

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