Market Mapping & Strategy Formulation For Tyre Market Entry

Presented by Channelplay Limited

Challenge

Objective
Client is into manufacturing of industrial footwear & workwear and planned to enter into tyre retailing for two & three-wheeler vehicles. Hence, they wanted to conduct market research which would act as an input for their retail strategy. The objective of the project was to map the following:

• Current size of the market along with past and projected growth
• Key growth drivers, challenges, entry & exit barriers, anti-dumping scenario
• Brand preference, most selling brands, pricing, service terms, trade terms
• Market reach of distributors & sales trend
• Retail strategy guidelines

Proprietary solution

• A thorough research was carried out to understand micro & macro level factors governing the tyre market, entry-exit barriers, import-export & anti-dumping scenario and key growth drivers & challenges.
• A primary research was conducted across retailers, distributors and industry experts to gauge market sizing, current & projected growth rate, operating model and competition intensity.
• Moreover, potential distributors were identified and evaluated in order to tie-up & venture into the market.

Result

Outcome

• The research captured the existing tyre market scenario providing an India-level overview along with specific market level insights.
• It also provided inputs for strategy formulation for the client in terms of accessible opportunity size, sourcing model (manufacture/import), break-even analysis, product proposition, warranty terms, operating & distribution model and branding & promotion.

About this project

Business issue:
Brand / product / service launch

Market research specialties
Brand Positioning

Presented by:
Channelplay Limited

Data Collection
Full Service
Mystery Shopping
Featured Expert
Channelplay Limited

Data Collection
Full Service
Mystery Shopping

Our motto is Helping the brands sell better from Retail through its Market Research, Mystery Shopping, Field Force Management & Technology Solutions.

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