# Getting Quality Pack Insights Quickly with PackFlash®

Presented by [Behaviorally](/content/company/Behaviorally/index.html)

## Challenge

- A feminine care brand team sought to quickly define the impact of graphic and claims changes to in-market packaging.

- With tight timing for a planned redesign launch, they needed an extremely fast round of research.

## Proprietary solution

- The best design met objectives by maintaining the shopping experience and driving significantly stronger premium, modern and informative packaging perceptions than the current in-market option.

- Opportunity to drive even stronger visual engagement with key point-of-difference and product characteristic copy was also identified.

## Result

A full report was provided within 5 days of design receipt – enabling the team to meet key timing milestones and move into the next phase for launch.

## About this project

Business issue:

[Increase market share](/content/market-research-firms/increase-market-share/index.html) [Brand / product / service repositioning](/content/market-research-firms/brand-product-service-repositioning/index.html)

Market research specialties

[Agile Research](/content/market-research-firms/agile-market-research/index.html) [Personal Care Items](/content/market-research-firms/personal-care/index.html) [Packaged Goods](/content/market-research-firms/packaged-goods/index.html) [Packaging Testing](/content/market-research-firms/package-testing/index.html) [Shopper Insights](/content/market-research-firms/shopper-insights/index.html) [Forecasting & Predictive Analytics](/content/market-research-firms/predictive-modeling-forecasting/index.html)

Presented by:

[**Behaviorally**](/content/company/Behaviorally/index.html)

Full Service

Qualitative Research

Quantitative Research

We provide data intelligence to brands, delivering decision precision support for the most valuable moment in marketing: the purchase transaction.

[Learn more](/content/company/Behaviorally/index.html)