Getting Quality Pack Insights Quickly with PackFlash® | Behaviorally — Greenbook
Getting Quality Pack Insights Quickly with PackFlash®
Presented by Behaviorally
Challenge
A feminine care brand team sought to quickly define the impact of graphic and claims changes to in-market packaging.
With tight timing for a planned redesign launch, they needed an extremely fast round of research.
Proprietary solution
The best design met objectives by maintaining the shopping experience and driving significantly stronger premium, modern and informative packaging perceptions than the current in-market option.
Opportunity to drive even stronger visual engagement with key point-of-difference and product characteristic copy was also identified.
Result
A full report was provided within 5 days of design receipt – enabling the team to meet key timing milestones and move into the next phase for launch.
About this project
Business issue:
Increase market share Brand / product / service repositioning
Market research specialties
Agile Research Personal Care Items Packaged Goods Packaging Testing Shopper Insights Forecasting & Predictive Analytics
Presented by:
Full Service
Qualitative Research
Quantitative Research
We provide data intelligence to brands, delivering decision precision support for the most valuable moment in marketing: the purchase transaction.