Facile IT Boosts Brand Awareness with Winning TV Campaign

Presented by Glaut

Challenge

Facile IT needed a TV advertising campaign that would cut through a crowded technology services market, increase brand awareness and generate measurable customer interest. The stakes were significant: without an effective broadcast campaign they risked low reach, weak brand recall and missed sales opportunities in key target segments.

Proprietary solution

Key differentiator: Pre-launch claim and spot testing ensured creative resonance before going on air.

Process (first → then → now):

1. Pre-launch copy & spot testing using AI-moderated interviews to validate messaging resonance and recall.
2. Now: Advertising effectiveness tracking and rigorous data validation to refine placements and creative.

Technologies/methodologies: AI-moderated interviews and Glaut agentic system.

Client role & timing: GLAUT led design and execution; client supplied KPIs and approvals. Implemented rapidly - within a week - from kickoff to first optimization cycle.

Result

The campaign produced stronger-than-expected TV ad recall and awareness among target audiences, improved key creative metrics from pre-test to post-launch, and drove measurable increases in website traffic and inbound leads tied to TV flighting. The optimized copy allowed Facile IT to maximize ROI from its TV spend and solidify brand presence in their market.

About this project

Market research specialties

Advertising Effectiveness Copy Testing - TV Streaming TV / Cable TV / Broadcast TV Advertising Tracking Advertising Research - General

Presented by:

Glaut

Software & Technology

Qualitative Research

Quantitative Research

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