FACE TO FACE INTERVIEW Health Care Industry India

Presented by Global Survey

Challenge

There were two sets of same questions asked to Main Brand which was fixed v/s Competitive Brands. The logic was not simple as Competitive Brands were again divided into two categories: X – Brands & Non X Brands.

If Doctors selected Main Brands with X & Non- X Brand, then by default X- Brand selected has to be shown with Main Brand. If X – Brand is not selected, then it will be between the Main Brand v/s Non X- Brand.

In this study, there were multiple X – Brands/ Non X- Brands that we’ve gone through which only one brand having to move forward.

Proprietary solution

Due to limitations on Survey Monkey, we controlled using Randomization and Priority basis over X Brands & Non X Brands.

Alternative solutions on showing questions which were not possible due to limitations, but to meet research needs we changed the type of questions to get researcher a perfect data for what they were looking for.

We successfully ran up to 10 brands combination.

Result

It was a great learning experience due to the challenges while testing to control over brands Randomization, however; we managed to deliver links under the given timeframe.

The team performed very efficiently, significantly reducing the completed task time by 20-40%.

Services Offered

Provided Excel raw data in client format for Data processing as Survey Monkey export was not in a readable / processing format.

Flexibility in timings which help client in keeping tracking on latest updates which saved time for both Client/End Client.

Again here due to some limitations and less flexibility of tool in the terms of Tabulation, we covered all analysis/Statistics requirements as per Analysis plan shared by client.

Merging of two different sets of data using SPSS, we delivered all requested Tables requested by Researcher.

We did Open End Coding in Excel itself as responses were less in order to save time and cost to the Company.

About this project

Business issue:

Brand / product / service launch Brand / product / service repositioning

Market research specialties

Field Services

Supporting documents

F2F Health Care Brand Perception Study.pdf

Presented by:

Global Survey

Data Collection

Full Service

Panels / Communities

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