# Exploring Digital Wallets

Presented by [The Sound](/content/company/The-Sound/index.html)

## Challenge

Our client, a global fintech brand, sought to uncover people’s relationships with their digital wallets by illuminating their paths to purchase when it comes to the everyday purchases they make in their lives.

## Proprietary solution

To dig into the real world barriers that prevent buyers from fully embracing their digital wallets, we began our research with 48 immersive, 2-day digital diaries across three markets (US, UK, DE). Afterward, we selected stars for in-person shop-alongs to reveal emotional, functional, and psychological triggers at the point of sale. We conducted our international shop-alongs shoulder-to-shoulder with our client to maximize alignment and agility in the field.

## Result

We delivered a strategic playbook for our client, which included ways in which they could overcome current category barriers by leveraging the brand’s unique strengths and provide an experience customers will love and trust.

## About this project

Business issue:

[Increase market share](/content/market-research-firms/increase-market-share/index.html) [Brand / product / service launch](/content/market-research-firms/brand-product-service-launch/index.html)

Market research specialties

[Product Optimization](/content/market-research-firms/product-research/index.html) [Journey Mapping](/content/market-research-firms/shopper-journey-mapping/index.html) [Shopper Insights](/content/market-research-firms/shopper-insights/index.html)

Presented by:

[**The Sound**](/content/company/The-Sound/index.html)

Data & Analytics

Consulting

Full Service

Featured Expert

[**The Sound**](/content/company/The-Sound/index.html)

Data & Analytics

Consulting

Full Service

We are a full service market research agency and we help brand owners and ad agencies understand people and solve marketing challenges.

[Learn more](/content/company/The-Sound/index.html)

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