Exploring Digital Wallets | The Sound — Greenbook
Exploring Digital Wallets
Presented by The Sound
Challenge
Our client, a global fintech brand, sought to uncover people’s relationships with their digital wallets by illuminating their paths to purchase when it comes to the everyday purchases they make in their lives.
Proprietary solution
To dig into the real world barriers that prevent buyers from fully embracing their digital wallets, we began our research with 48 immersive, 2-day digital diaries across three markets (US, UK, DE). Afterward, we selected stars for in-person shop-alongs to reveal emotional, functional, and psychological triggers at the point of sale. We conducted our international shop-alongs shoulder-to-shoulder with our client to maximize alignment and agility in the field.
Result
We delivered a strategic playbook for our client, which included ways in which they could overcome current category barriers by leveraging the brand’s unique strengths and provide an experience customers will love and trust.
About this project
Business issue:
Increase market share Brand / product / service launch
Market research specialties
Product Optimization Journey Mapping Shopper Insights
Presented by:
Data & Analytics
Consulting
Full Service
Featured Expert
Data & Analytics
Consulting
Full Service
We are a full service market research agency and we help brand owners and ad agencies understand people and solve marketing challenges.
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