# Esurance Transforms Website Checkout Process with InterQ's UX Testing

Presented by [InterQ Research LLC](/content/company/InterQ-Research-LLC-2024/index.html)

## Challenge

Esurance is the leading U.S. online insurance company, specializing in auto, home, and renters' insurance. The company has taken its state-of-the-art technology and transformed how people shop and manage their insurance policies.

In line with being a disruptor in online insurance, the Esurance team is constantly iterating and improving the online user experience. Recently, the team wanted to explore a new checkout process and ensure that the interface would offer a seamless process. They knew that a simple survey wouldn't solve the problem; they needed detailed feedback to help them decide on the interface design to use before they could deploy.

## Proprietary solution

The Esurance team contacted InterQ to capture customer feedback and help them land on the optimal user interface. InterQ developed a multi-part survey, which incorporated various design options. The survey consisted of open-ended and close-ended questions, and it offered interactive design options for users to try out before selecting their preferred design choice.

InterQ assembled a panel of 2,000 users, deployed the survey, and within 4 days had complete results read for the Esurance team.

## Result

InterQ's interactive survey panel gave the Esurance team a wealth of insights -- both from a design and customer preference standpoint. They were able to use the data to optimize the UI and streamline the checkout process, aligning the feedback with an optimal customer experience.

## About this project

Business issue:

[Gain trial](/content/market-research-firms/gain-trial/index.html) [Gain new customers](/content/market-research-firms/gain-new-customers/index.html) [Increase awareness](/content/market-research-firms/increase-awareness/index.html)

Market research specialties:

[Quantitative Research](/content/market-research-firms/quantitative/index.html) [Website Usability / UX](/content/market-research-firms/website-usability/index.html) [Mobile Surveys](/content/market-research-firms/mobile-phone-surveys/index.html)

Presented by:

[**InterQ Research LLC**](/content/company/InterQ-Research-LLC-2024/index.html)

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Qualitative Research

Quantitative Research

Headquartered in Silicon Valley, InterQ delivers innovative market research for the tech industry, including qualitative, quantitative, and UX.