Entertainment Industry--Branding and Sponsorship Development

Presented by Strategic Research Initiatives LLC

Challenge

Assisted a well-known actress in France with brand-building initiatives as she entered the U.S. entertainment market.

Proprietary solution

SRI researched prime companies for public speaking, sponsorship and other branding opportunities for this international talent.

Result

SRI established a relationship with a major international automotive company to start for this actress, to assist in driving other companies to work with her, while also increasing her visibility with U.S. casting agents and industry personnel.

SRI has applied this model successfully to other international talent in entertainment and sports who have tried to enter the U.S. market, as well as to professional sports teams and events--particularly in soccer--to increase their sponsorship revenue opportunities while building their brand equity.

About this project

Market research specialties

Brand Positioning

Presented by:

Strategic Research Initiatives LLC

Full Service

Qualitative Consultant

Quantitative Research

Featured Expert

Strategic Research Initiatives LLC

Full Service

Qualitative Consultant

Quantitative Research

Full service buyer behavior, segmentation studies, branding, customer satisfaction/experience, product testing in North America and globally

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