# Customer Satisfaction / Intelligence Study for a US Manufacturing Firm

Presented by [SIS International Research](/content/company/SIS-International-Research/index.html)

## Challenge

- SIS conducted a study for a major US player (“client”) in motion and fluid control technologies
- Coping with declining sales –as most of their product offerings were sold through catalogues and paper products– there was an urgency to turn this around
- A customer satisfaction/customer intelligence study was conducted to determine how the client’s customers find them and how these customers purchase products

## Proprietary solution

- SIS was commissioned to conduct a customer satisfaction/customer intelligence to determine the customer’s purchasing behavior and additional preferences
- Interviews of 10-15 minutes were scheduled and completed with N=50 customers and N=50 non-customers
- SIS successfully delivered and presented an analysis and actionable recommendations to the client’s executive management and CEO

## Result

- The client developed and augmented a new website that included their product offerings
- They launched a sales program to support the online platform offerings
- A feedback loop was put in for the customers to continually give suggestions to the website
- The client realized an increase of sales of 10% in one year since the launch of this digital program

## About this project

Business issue:

[Defend market share](/content/market-research-firms/defend-market-share/index.html)

Market research specialties

[Focus Groups](/content/market-research-firms/online-focus-groups/index.html) [Market & Competitive Intelligence](/content/market-research-firms/competitive-intelligence/index.html) [Customer Satisfaction](/content/market-research-firms/customer-satisfaction/index.html)

Presented by:

[**SIS International Research**](/content/company/SIS-International-Research/index.html)

Data Collection

Full Service

International

Featured Expert

[**SIS International Research**](/content/company/SIS-International-Research/index.html)

Data Collection

Full Service

International

SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.