# Competitive Profiling

Presented by [SIS International Research](/content/company/SIS-International-Research/index.html)

## Challenge

- How are key players (including Company XYZ) generally perceived in the market?
- How does Company XYZ compare to the spectrum of competitors (across key characteristics, clients/segments, services/products)?
- What are the relative strengths and weaknesses of key players?
- Key characteristics of the market (e.g., fragmentation, level of competition, maturity, etc.)

## Proprietary solution

The key project methodology that was used for this project was primary and secondary research.

Key Intelligence Topics:

1. Messaging Perceived
2. Marketing channels
3. Key characteristics of the market
4. Approximate size of the market
5. Technologies

## Result

- SIS recommends Company XYZ focuses on acquisitions outside of the envelope sector (envelopes are currently over 40% of its revenue base, more so once National Envelope assets are put to work).
- Given the industry challenges in the envelope business (particularly the rising use of e-cards, paperless billing, and the like), SIS strongly recommends that Company XYZ expand on its other operations in printing, packaging and labels.

## About this project

Business issue:

[Defend market share](/content/market-research-firms/defend-market-share/index.html)

Market research specialties

[Consultation](/content/market-research-firms/consulting/index.html) [Market & Competitive Intelligence](/content/market-research-firms/competitive-intelligence/index.html)

Presented by:

[**SIS International Research**](/content/company/SIS-International-Research/index.html)

Data Collection

Full Service

International

SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.

[Learn more](/content/company/SIS-International-Research/index.html)