# Competitive Intelligence Study in the Imaging Sector

Presented by [SIS International Research](/content/company/SIS-International-Research/index.html)

## Challenge

- In 2014, SIS conducted a study for a leading Japanese manufacturer (“client”) of imaging and optical products
- Coping with increasingly fierce competition and declining market share, the client hired SIS to examine five (5) target competitors in the US Video Surveillance industry
- The client’s understanding at the time of their US competitors’ Go-To-Market strategy, marketing strategy, sales structure and growth strategy was insufficient

## Proprietary solution

- SIS was commissioned to conduct a competitive intelligence study to determine the five competitors strategy and identify their distinctive capabilities which enables them to conquer market share
- In-depth interviews of 30-60 minutes were scheduled and completed with N=22 interviewees, including current and former employees and independent industry experts
- SIS successfully delivered and presented strategic analysis per competitor to the client

## Result

- The client implemented a partnership program and is beginning to realize an increase in sales
- The results will be determined over the course of 2015

## About this project

Business issue:

[Defend market share](/content/market-research-firms/defend-market-share/index.html)

Market research specialties

[One-on-One / In-depth Interviews (IDIs)](/content/market-research-firms/interviewing-in-depth/index.html) [Market & Competitive Intelligence](/content/market-research-firms/competitive-intelligence/index.html) [Brand Equity](/content/market-research-firms/brand-equity/index.html) [Strategic Research](/content/market-research-firms/strategic-research/index.html)

Presented by:

[**SIS International Research**](/content/company/SIS-International-Research/index.html)

SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.

[Learn more](/content/company/SIS-International-Research/index.html)