# Competitive Intelligence Adds Empathy to Client Relations

Presented by [Customer Foresight Group, Limited](/content/company/Customer-Foresight-Group-Limited/index.html)

## Challenge

The challenge is to understand your company's product and service from the point of view of clients and competitors.

## Proprietary solution

Competitive Intelligence provides insights into what competitors and clients are saying about your company's products and services, and puts you in the shoes of your clients.

## Result

The key result is finding out weaknesses in your products and services, how those weaknesses are affecting sales. Competitive Intelligence will also provide guidance on improving products and services and how to communicate those improvements to the market.

## About this project

Business issue:

[Gain new customers](/content/market-research-firms/gain-new-customers/index.html)  
[Increase market share](/content/market-research-firms/increase-market-share/index.html)  
[Defend market share](/content/market-research-firms/defend-market-share/index.html)

Market research specialties

[Market & Competitive Intelligence](/content/market-research-firms/competitive-intelligence/index.html)

## Supporting documents

[CI Adds Empathy to Client Relations2.pdf](https://greenbook-assets-prod.s3.us-east-1.amazonaws.com/casestudy/briefs/pp8863614636214985377103711.pdf)  
[CI Adds Empathy to Client Relations2.pdf](https://greenbook-assets-prod.s3.us-east-1.amazonaws.com/casestudy/briefs/pp8863614636214985377103711.pdf)  
[CI Adds Empathy to Client Relations2.pdf](https://greenbook-assets-prod.s3.us-east-1.amazonaws.com/casestudy/briefs/pp8863614636214985377103711.pdf)

Presented by:

[**Customer Foresight Group, Limited**](/content/company/Customer-Foresight-Group-Limited/index.html)  
Consulting  
Mystery Shopping

Customer Foresight Group provides customized Competitive Intelligence and Mystery Shopping services to private sector companies.

[Learn more](/content/company/Customer-Foresight-Group-Limited/index.html)

More from Customer Foresight Group, Limited:

[B2B Mystery Shopping: Less is More\  
2017](/content/case-study/b2b-mystery-shopping-less-is-more/index.html)  
[Competitive Intelligence & the Numbers Game\  
2017](/content/case-study/competitive-intelligence-the-numbers-game/index.html)  
[Avoiding Monkey Traps\  
2017](/content/case-study/avoiding-monkey-traps/index.html)