Coffee Flavors Evaluation: New Flavors Brewing | Just The Facts Research, Inc. — Greenbook

Coffee Flavors Evaluation: New Flavors Brewing

Presented by Just The Facts Research, Inc.

Challenge

An innovator in specialty coffees asked JTF to evaluate eight new potential flavored coffees. They knew that not all eight held equal appeal and wanted to determine the "winners." Further, two of the flavors were believed to be improvements on existing offerings.

Proprietary solution

JTF conducted paired-comparison taste tests to evaluate the new flavors. The tests were conducted in multiple locations to minimize regional bias and obtain good representation.

Result

The two new replacements for existing flavors were preferred 3:1. Of the entirely new flavors, three were especially well liked and the client went forward with their launch.

It is estimated that the introduction of the new and replacement flavors added $7-8 million of incremental revenue to the base business. Further, the new flavors brought in additional trial and new users to the brand.

About this project

Business issue:

Brand / product / service launch

Market research specialties

Foods / Nutrition Beverages Taste Tests / Sensory Tests

Presented by:

Just The Facts Research, Inc.

Full Service

Qualitative Research

Quantitative Research

30 yrs of client results: focus groups-IDI, surveys, market-competitive, Win-Loss, Social media, mystery shop. Using online & traditional methods.