Brand Perception in the Home Goods Market | SIS International Research — Greenbook

Brand Perception in the Home Goods Market

Challenge

In September 2013, SIS measured brand awareness and other drivers of strong brand equity and compared findings to prior study conducted in October 2010.

Proprietary solution

Total ending sample included nearly 2,000 responses (200 being national sample). SIS provided an econometric analysis of each key location as part of the larger brand analysis.

Result

Findings of our study revealed that the client’s furniture brand perception among respondents was of high quality, specifically in terms of “value for price” and “quality” (e.g., relieves back pressure, range in materials such as leather and other product characteristics).

About this project

Business issue:

Increase awareness

Market research specialties

Brand Equity

Presented by:

SIS International Research
Data Collection
Full Service
International

Featured Expert
SIS International Research
Data Collection
Full Service
International

SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.

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