# Avoiding Monkey Traps

Presented by [Customer Foresight Group, Limited](/content/company/Customer-Foresight-Group-Limited/index.html)

## Challenge

Companies and decision-makers risk being blindsided if they do not modify their strategies and tactics to conform to market developments such as the introduction of disruptive technologies, the implementation of new competitor strategies, changes in demographics and any research that challenges strongly held assumptions of the company's competitive environment.

## Proprietary solution

Competitive Intelligence is proven as an effective tool to arm decision-makers from getting blindsided by unexpected circumstances.

## Result

The reader is presented with a number of circumstances where Competitive Intelligence helped decision-makers make informed decisions that either developed new sales opportunities, counteracted aggressive competitor sales tactics or prevented investment in risky marketing ventures.

## About this project

Business issue:

[Gain new customers](/content/market-research-firms/gain-new-customers/index.html) [Defend market share](/content/market-research-firms/defend-market-share/index.html) [Brand / product / service repositioning](/content/market-research-firms/brand-product-service-repositioning/index.html)

Market research specialties

[One-on-One / In-depth Interviews (IDIs)](/content/market-research-firms/interviewing-in-depth/index.html) [Market & Competitive Intelligence](/content/market-research-firms/competitive-intelligence/index.html) [Consumer Research - General](/content/market-research-firms/consumer-research/index.html)

## Supporting documents

[CI and monkey traps.pdf](https://greenbook-assets-prod.s3.us-east-1.amazonaws.com/casestudy/briefs/pp5368172636212055168853843.pdf)  
[CI and monkey traps.pdf](https://greenbook-assets-prod.s3.us-east-1.amazonaws.com/casestudy/briefs/pp5368172636212055168853843.pdf)  
[CI and monkey traps.pdf](https://greenbook-assets-prod.s3.us-east-1.amazonaws.com/casestudy/briefs/pp5368172636212055168853843.pdf)

Presented by:

[**Customer Foresight Group, Limited**](/content/company/Customer-Foresight-Group-Limited/index.html)

Consulting  
Mystery Shopping  
Customer Foresight Group provides customized Competitive Intelligence and Mystery Shopping services to private sector companies.

[Learn more](/content/company/Customer-Foresight-Group-Limited/index.html)

More from Customer Foresight Group, Limited

[B2B Mystery Shopping: Less is More\ 2017](/content/case-study/b2b-mystery-shopping-less-is-more/index.html)  
[Competitive Intelligence & the Numbers Game\ 2017](/content/case-study/competitive-intelligence-the-numbers-game/index.html)  
[Competitive Intelligence Adds Empathy to Client Relations\ 2017](/content/case-study/competitive-intelligence-adds-empathy-to-client-relations/index.html)